Why investors believe bitcoin can hit $100K soon

Bitcoin’s rapid rise is drawing serious attention from institutional investors and financial leaders. Roundtable host Rob Nelson delved into the phenomenon in a recent discussion with Sue Ennis, head of investor relations at Hut 8, Brad Tomm, head of ESG at Marathon Digital Holdings (MARA), and Gav Blaxberg, CEO of WOLF Financial. Their insights shed light on bitcoin’s growing adoption and potential impact on the financial landscape.

Nelson set the stage by highlighting bitcoin’s growing mainstream acceptance and growing institutional appeal, noting notable comments from notable figures like Larry Fink, who is pushing an ETF through BlackRock, and Mark Cuban, who believes bitcoin’s value will exceed expectations.

Sue Ennis shared her experiences since entering the crypto space in late 2017. Ennis noted that the transformation in how institutional players now engage with her stands in sharp contrast to the past when her calls were often ignored. She highlighted bitcoin’s role as a “tool of freedom,” particularly for individuals in countries with unreliable institutions or restrictive financial environments. Ennis also highlighted the role of traditional finance (TradFi) in crypto adoption, an indication that bitcoin is becoming a tangible asset class.

Brad Tomm discussed the importance of sustainability in attracting institutional investors. He emphasized that these investors are increasingly interested in ESG (Environmental, Social and Governance) strategies and are pushing companies to provide transparent reporting and disclosures. Tomm’s team is actively working on communication strategies to meet these demands and ensure that bitcoin can be included in ESG and energy transition funds.

Gav Blaxberg provided insights into bitcoin’s price projections. Blaxberg acknowledged the potential for bitcoin to surpass $100,000 while remaining cautiously optimistic, targeting around $82,500 by the end of the year using technical analysis. His approach aims to provide a balanced yet hopeful outlook by combining industry trends with technical indicators.