Telegram ‘mini apps’ skyrocket with web3 games adding millions of users daily

Telegram, one of the world’s most popular messaging applications with 800 million monthly users, has seen a huge increase in its ‘mini applications’ with millions of users joining every day.

Telegram ‘mini app’ (TMA) is an online application created and run directly on the messenger. According to the platform, it offers web3 loopholes with different monetization options such as advertising, subscription models and in-app purchases, bot interaction and “tokens” with TON SDK, an open source protocol between wallets and applications TON Connect. Community development for developers.

Last week’s buzz – Notcoin (NOT) – can serve as an example of the popularity and power of the Telegram community. The project, or rather mini-application, which was the “talk of the blocks” in the predominantly Russian-speaking community for several months, was listed on various crypto exchanges last week and gained international popularity. Notcoin announced that approximately five million tokens were claimed in the first 36 hours of trading.

One of the mini applications that has attracted attention recently, mostly on Telegram and TikTok, is Hamster Kombat.

Hamster Kombat describes itself as a “crypto exchange CEO simulator game” where players can “increase their trading income by purchasing upgrade cards, completing missions, and inviting friends.”

“Every hamster can experience what it’s like to be a CEO in ‘real life’ instead of giving advice to someone in X,” said the game’s PR person.

The cards appear to represent the real-life tasks and challenges CEOs face on a daily basis, from recruiting and business development to compliance and licensing.

Serious numbers were also encountered in the game, which has a funny name.

According to the company’s public relations manager, the mini-app, launched on March 26, already has 19 million daily active users and welcomed almost 2.9 million new users yesterday alone.

Source: Hamster Kombat

So what really drives this growth? The company believes that the game plan, guidance system and rewards are important. They state that the community is so active that they don’t even need to spend the marketing budget at this point, users create content and campaigns themselves.

“We recently received a photo of a QR code printed on a lamppost with a referral link for one of our players underneath. We also noticed that several Telegram communities purchased paid ads to promote their channels. There is a leaderboard in the game showing the most successful players at each level. Everyone wants to get the top spot and maybe that’s the secret. The spirit of competition and competition increases engagement and enthusiasm,” shares the company.

Source: TikTok, Telegram

Other Telegram mini apps also helped launch the game’s popularity. Especially Notcoin.

“It is worth noting that Notcoin has done its part in listing. “The market and individuals saw that a simple clicker game could turn into something that could actually be traded on the stock market.”

The developers of the game are aware that there is currently no web3 element; They are currently focusing on “immersing players into this world through game mechanics” and “educating them about the world of blockchain through storytelling and gameplay elements.” However, web3/crypto integration is part of the project’s roadmap.

The company says it’s currently “in talks” with a number of major crypto exchanges about a potential listing of the game’s currency (the code of which has not yet been revealed), which users can also use for the game’s mechanics (also, it’s not yet been revealed exactly how).

As for why Telegram is so popular as a platform for web3 gaming and the crypto community in general, Hamster Kombat thinks it’s due to its secure communication and community-building capabilities.

“Crypto projects use Telegram to communicate directly with users, make announcements and discuss important news and updates. “It is also used to host events, AMA sessions, webinars, and other cryptocurrency industry-related events.”

The company believes that mini-apps are an effective tool to attract the crypto audience largely due to their “access to a variety of services such as cryptocurrency wallets, crypto games, crypto exchanges and other useful tools”, “transparency and security of users”. interactivity” and the ability to run different marketing campaigns directly to users.

Disclosure: This article does not constitute investment advice. The content and materials on this page are for educational purposes only.