Meme coins surpass BTC and BNB in ​​popularity among cryptocurrency holders – Binance

Cryptocurrency enthusiasts are turning to meme coins over traditional assets like Bitcoin (BTC) and Binance Coin (BNB), according to the latest study by Binance.

The findings, released on December 18 as part of Binance’s global user survey, sampled more than 27,000 customers from Asia, Australia, Europe, Africa and Latin America.

Meme coins outperform Bitcoin and Ethereum

Binance revealed that 16% of respondents reported owning meme coins, making them the most owned cryptocurrency among participants. The report emphasized that these digital assets not only have a wide distribution, but also generate a lot of excitement among users regarding their future potential in the crypto space.

Bitcoin followed closely behind with 14.4% ownership of the original cryptocurrency, while BNB took third place with 14.23%, surpassing Ethereum (ETH) which accounted for 10.95% of the holdings users Other leading Tier 1 tokens collectively accounted for 10.38% of user portfolios.

While the exchange did not disclose the value of the holdings, external data from CoinGecko shows that the total market capitalization of meme coins stands at $116.5 billion, with Dogecoin (DOGE) the largest cap among them, which is trading at $0.365.

On the other hand, Bitcoin’s market cap is over $2 trillion and is currently trading at $101,900, after a recent all-time high of $108,000 on December 17.

Crypto market expectations and user trends

Binance’s survey also sheds light on participants’ expectations for the crypto industry heading into 2025. Among respondents, 19.39% anticipate increased regulatory oversight, while 16.1% predict a growing share of traditional financial institutions and institutional investors. Another 16.51% foresee a wider implementation of blockchain technology in practical applications.

Emerging asset categories are also making headway, with artificial intelligence (AI) chips expected to dominate the market next year. 23.89% of respondents believe that these cryptocurrencies will lead market growth by the end of 2025, while 19.09% predict that meme coins will continue to dominate. Decentralized finance (DeFi) and Layer 1 tokens followed with 12.37% and 12.28%, respectively.

The study also highlights the influx of people into the crypto space, with around 45% of respondents saying they entered the market in 2024. Of these, 24.52% joined during the last six months and 20.60% during the last year.

Despite this increase in newcomers, 41.86% of respondents have been active for one to five years, indicating a balanced mix of experience levels in Binance’s customer base.

In terms of investment allocation, 43.97% of users reported devoting less than 10% of their global wealth to crypto, while 24.33% allocated between 10% and 25% . In addition, commercial activity continues to be significant, with 31.09% of daily business and 22.91% of weekly trading.

SPECIAL OFFER (Sponsored) Binance Free $600 (Exclusive to CryptoPotato): Use this link to register a new account and receive an exclusive welcome offer of $600 to Binance (full details).

LIMITED OFFER for CryptoPotato readers on Bybit – Use this link to register and open a FREE $500 position with any currency!