Kraken becomes the official crypto partner of Tottenham Hotspur

Kraken, the leading cryptocurrency exchange, has signed a partnership with one of England’s most iconic football clubs, Tottenham Hotspur.

According to the official announcement, the alliance has made Kraken the crypto, web3 and official sleeve partner of Tottenham Hotspur’s men’s and women’s teams ahead of the 2024/2025 football season.

Kraken partners with Tottenham Hotspur

Kraken said it shares a vision with Tottenham Hotspur on how to leverage cutting-edge technologies such as blockchain to improve customer and fan experiences. Both entities will channel their resources towards advancing football fans’ understanding of the cryptosphere and introducing new experiences that deepen their connection with the Tottenham club.

Kraken Chief Marketing Officer Mayur Gupta said: “Spurs supporters and the crypto community have an unabashed and unrelenting passion for what they believe in. Kraken’s vision is that crypto, like football, should be accessible for everyone. We are delighted to partner with Tottenham Hotspur to bring this inclusive financial technology to a wider audience of football fans.”

For Kraken, the partnership with Tottenham Hotspur represents a milestone in its global marketing strategy to satisfy a target audience with enhanced web3 integrations. The alliance also follows a recent partnership with Spanish football club Atlético de Madrid ahead of the La Liga season.

Kraken deepens pact with Formula 1

Tottenham Hotspur’s global fan base will enjoy exclusive content, fan pop-ups and behind-the-scenes access to Kraken and club events for the duration of the partnership. Kraken will also strive to curate experiences that will accelerate crypto education for enthusiasts, using web3 technology as a key engagement tool.

“As a club that aims to drive innovation in everything we do, we are delighted to partner with another forward-thinking brand in Kraken, a true leader in its field, recognized throughout the Web3 industry for its emphasis on education around the crypto ecosystem. We look forward to providing our fans with a range of exciting events and experiences throughout the partnership,” said Tottenham Hotspur Chief Revenue Officer.

Kraken has been involved in the sport for a long time, with several partnerships, including a pact with the popular Williams Racing Formula 1 team. The firm has extended the alliance to F1 DRIVE – London, the first official Formula 1 karting experience located below Tottenham Hotspur’s iconic South Stadium.

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