Crypto.com extends Formula 1 partnership through 2030

Crypto.com renewed its partnership with Formula 1, extending the cooperation until 2030 and marking the continuation of the relationship established in 2021.

Over the course of their partnership, Formula 1 has grown to a total TV audience of 1.5 billion and 96 million social media followers, according to a company memo. Meanwhile, Crypto.com has grown its user base to over 100 million worldwide; This is more than ten times the size of the partnership at its inception.

The renewed deal emphasizes fan engagement, with Crypto.com planning to offer special experiences and activations at select Grands Prix.

The brand will also retain its role as Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix, a role it has held since the event’s inception in 2022.

“Formula 1 was one of our first global sports partnerships and a key factor in elevating Crypto.com to the world’s most recognized crypto brand,” said Steven Kalifowitz, Crypto.com Chief Marketing Officer.

Crypto.com sponsored the Crypto.com Showdown, a professional golf tournament held in Las Vegas on December 17. The event featured top PGA and LIV Golf players competing for the multimillion-dollar prize, paid entirely in the platform’s native CRO (CRO) cryptocurrency.