9 Celebrity Endorsements Driving the Crypto Current

Grammy Award-winning rapper Eminem recently cut a commercial for Crypto.com to advertise blockchain to NBA fans. Here are 10 celebrity endorsements that prove cryptocurrency adoption is accelerating.

But real quick first: Here’s “The Real Slim Shady” singer’s X post featuring the Crypto.com ad:

You know what it’s always been. #FFTB #Announcement @cryptocom pic.twitter.com/XZ3Qf7TkkR

— Marshall Mathers (@Eminem) April 26, 2024

“From the beginning you were unstoppable, breaking resistance with every swing and block. Your game plan never changed.”

Bloomberg called the collaboration between a major cryptocurrency exchange, the hip-hop superstar, and the NBA a “signal of a dramatic shift in the crypto industry’s marketing and advertising efforts.”

Celebrity crypto endorsements are back in business advertising six months after a New York jury returned a guilty verdict in the fraud case against the founder of failed crypto exchange FTX.

Here are 10 celebrity endorsements over the years that show how far mainstream cryptocurrency adoption has come since Bitcoin mined its first block on January 3, 2009:

1. Elon Musk – Notorious CEO

For the master engineer and CEO of SpaceX and Tesla, the finances are not so interesting. In May 2020, he told Joe Rogan that finance is just about keeping track of the money, but what we do with our resources to advance civilization is more interesting to him.

However, Musk acknowledges the significant innovations that blockchain has produced in finance. In fact, he’s been pumping Dogecoin since 2019, when he first posted on social media, “Dogecoin might be my favorite cryptocurrency. It’s so good.”

Billing himself as the “father doge,” Musk has said of his vocal support for cryptocurrencies:

“I may bomb, but I won’t throw.”

2. Lindsay Lohan – Dollar Inflation Hawk

In February 2021, less than a year after Bitcoin’s third half, “Parent Trap” and “Mean Girls” star Lindsay Lohan tweeted “Bitcoin To The Moon” with a rocket emoji.

bitcoin to the moon 🚀

— Lindsay Lohan (@lindsaylohan) February 10, 2021

Lohan’s endorsement was true to form. As far back as 2011, Lindsay tweeted that he was concerned inflation was spiraling out of control.

“Have you seen the prices of food and gas lately? The US dollars will soon be worthless if the Fed keeps printing money!” Lohan posted.

3. Maisie Williams – Arya Long Bitcoin?

In November 2020, just six months after Bitcoin’s four-year supply cut, HBO’s “Game of Thrones” star Maisie Williams tweeted, “Should I go ‘big on Bitcoin’ in 2020?” with a survey.

Almost a million Twitter users voted and 53% said “No” while 47% said “Yes”.

Should I go to Bitcoin a lot?

— Maisie Williams (@Maisie_Williams) November 16, 2020

4. Snoop Dogg – Dogecoin Bombs

When Lindsay Lohan sent Bitcoin in February 2021, RIAA gold and platinum selling hip hop artist Snoop Dogg pumped DOGE tokens on Twitter.

The “Gin and Juice” singer thought about his money when he posted a photoshop of one of his album covers depicting him as a Shiba Inu, with the caption: “Snoop Doge.”

@elonmusk pic.twitter.com/KElwKghpei

— Snoop Dogg (@SnoopDogg) February 6, 2021

The price of DOGE tokens rose to a new record high of $0.0844 after Snoop Dogg’s tweet and another from Elon Musk. KISS frontman Gene Simmons joined in with a tweet encouraging Dogecoin owners to “HODLE!”

5. Ashton Kutcher – Early Bitcoin Investor

“That 70’s Show” actress Mila Kunis represented Bitcoin on Stephen Colbert’s show in 2021. Kunis told Colbert that Kutcher, who played Steve Jobs in the indie biopic “Jobs,” made them invest in Bitcoin as early as 2013.

“He sat me down and said, ‘Hey, baby, I’ve got to tell you this; tell me if i’m crazy He says, “There’s this, it’s like mining for money.” It’s called cryptocurrency. And there is this company. That was more than eight years ago: “It’s called Bitcoin,” Kunis told Colbert.

“I said, ‘Well, I think that’s a horrible idea,'” he continued. “And he said, ‘Great, we’re investing in it. So, he didn’t listen to me. I mean, this happens all the time.’

6. LeBron James: Cut an ad for Crypto.com in 2022

Los Angeles Lakers power forward LeBron James and the LeBron James Family Foundation signed a multi-year deal with Crypto.com through 2022. The all-time leading scorer in NBA history’s first announcement for the Singapore-based crypto exchange featured James giving advice to his younger self.

In the announcement, James from the future said, “I can’t tell you everything, but if you want to make history, you have to make your own decisions.”

7. Mark Cuban – Polygon endorsed and injectable

In January of this year, ABC Network’s “Shark Tank” judge and Dallas Mavericks owner Mark Cuban highlighted Polygon (MATIC) and Injective (INJ) to his 8.8 million followers on X. He wrote : “I have invested in both (DYOR).”

Cuban’s answer to fans who asked him about crypto in X’s AMA-style interview reveals that he is bullish on Ethereum because Polygon is a layer of Ethereum-2 that expands the base chain ecosystem , and Injective is an L1 cryptography with an ERC20 bridge to Ethereum for multi-chain interoperability.

8. Kevin O’Leary: Once Crypto Skeptic, Now Bitcoin Bull

Canadian businessman Kevin O’Leary, one of the other judges on ABC’s hit venture capitalism show, was once a crypto-skeptic who called Bitcoin “rubbish” and a “useless currency.” Like the late Berkshire don Charlie Munger, O’Leary believed “there’s nothing here except raw speculation.”

Today, he is not only a Bitcoin bull, but also calls himself a Bitcoin “purist” who buys to hold “digital gold” for the long term.

O’Leary doesn’t even support Bitcoin ETFs because he thinks it’s better to hold your own BTC on-chain to be the bearer of your private keys. It also says it saves on paying ETF issuer fees, so crypto investors can accumulate faster.

Although O’Leary predicted Bitcoin ETFs in July 2022.

9. Joe Rogan – Hyperbitcoinization Theory

Comedian, UFC announcer and podcast king Joe Rogan told OpenAI CEO Sam Altman on an episode of his show last October:

“The real fascinating crypto is Bitcoin. To me, that’s the one that I think has the most likely chance of becoming a viable universal currency. It’s limited in how much there can be (and) people exploit it with its own (computer). That to me is very fascinating. I love the fact that it has been implemented.”

Rogan has also brought Bitcoin evangelist Andreas Antonopoulos on his show for four separate episodes over the years to explain blockchain technology and the importance of cryptocurrency in the modern economy.

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